Resources Library by ANA

Too much reality?

The prevailing celebration of technology-enabled access to 'raw' consumer realities is challenged in this presentation. While acknowledging the many benefits that video-ethnography and social media bring (emotional engagement, richness and texture,...

Catalogue: Congress 2011: Impact

Authors: Sangeeta Gupta, Anjali Puri

Companies: KANTAR TNS Malaysia, PepsiCo

September 18, 2011

Behavioral economics

Behavioral economics is emerging as a significantly influential insight paradigm in the UK in research and related disciplines and it poses many methodological and philosophical challenges. A key interest will be in helping to understand these...

Catalogue: Qualitative 2010: Foresight on Moods and Thoughts

Authors: Alex Johnston, Luke Perry

Company: Jigsaw Research

November 18, 2010

What online behavior reveals about digital culture

Digital culture has an increasingly visible impact on culture in general. Despite this, no vetted process exists for understanding digital culture or applying it to the development of marketing assets. For the past two years, the authors experimented...

Catalogue: Congress 2010: The Changing Face Of Market Research

Authors: Ellen Bird, Christian Kugel

Company: VivaKi

September 15, 2010

Boy culture

Why on earth would you invest time or money interviewing adults when your primary research objective is to understand boy culture? Perhaps it's because you recognize that such adults: namely, parents and teachers are part of the system of...

Catalogue: Consumer Insights 2009: The Pragmatic Approach

Author: Marsha E. Williams

February 11, 2009

Reaching through the crystal ball

What will society look like in 2015 and what can a product and service provider do now to prepare for such an unknown place?  These are the twin challenges that this paper seeks to address. Developing scenarios and futures processes (looking...

Catalogue: Congress 2008: Frontiers

Authors: David Palmer, Paul Stamper

Company: KANTAR TNS Malaysia

September 26, 2008

Brazil breaks barriers

This presentation describes the idiosyncrasies in Brazil and the focus group initiative that has been launched by the IBM Brazil marketing team to engage sellers to obtain feedback and educate them on the company's new advertising campaign to be...

Catalogue: Latin America 2008

Authors: Tim Bohling, Jussara Unis

Company: IBM Corporation

May 13, 2008

Fast moving consumer and OTC products

Different Strokes for Different Folks on the Road to OTC Marketing Effectiveness: Consumers shop for OTC products differently to how they buy their groceries. Advertising effectiveness, the relevance of shelf-based awareness, consumer ?buzz? and the...

Catalogue: Global Healthcare 2008: Consumer Choice

Authors: Clémentine Fischer, Robert Buckeldee, Erik Maasen

Company: Nielsen

February 6, 2008

Consumers going online

Patient education is one of the most important tools for improving people's health consciousness, patient cooperation and compliance.Obviously, medical doctors are the most trustworthy sources for that kind of information, but there are other...

Catalogue: Global Healthcare 2008: Consumer Choice

Author: Balázs Kertész

February 6, 2008

Fragrance and self image

This paper presents one of the major results brought out by recent quali-quantitative surveys conducted in Europe on the woman fragrance market in selective outlets.It highlights the importance of the self-image that women wish to project through...

Catalogue: Fragrance 2007

Author: Marc Gilles

November 14, 2007